Spider-Man Thrills Starbucks Customers with Stunt

Posted on by Patty Odell

Spider-Man dropped in on Starbucks customers this week—literally.

Spider-Man HomecomingIn a New York City Starbucks, the friendly hometown hero plunged from the ceiling to pick up his morning cup of Joe startling some unsuspecting guests while delighting others. The stunt was all about promoting Spider-Man: Homecoming, which open in U.S. theaters July 7.

Within 24 hours the video of the promotion had 500 million views despite the fact that it doesn’t even feature the film’s star Tom Holland. However, Stan Lee, the influential comic book writer and founder of Marvel Entertainment who helped create the Spider-Man character, as well as others like Iron Man, the Hulk and the X-Men, does make a cameo appearance. The viral push for the video is the reactions of the unsuspecting customers as he drops down above them or taps them on the shoulders. Adding to the share value of the video is a look at the behind-the-scenes work showing how the team pulled it off.

This just goes to show that one stunt, one video—if done with the right creativity and a splash of added value—can have a massive impact.

Related articles:

Chinese Attach Models to Buses for Marketing Stunts

The Differences Between Brand Experience, Experiential and Events

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

Join your industry peers for a fast-paced afternoon of inspired conversations led by industry leaders and live celebrations as we announce the winners of the 2021 PRO Awards. Click here to register.
	
        

CHIEF MARKETER 200

CM 200

Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.