Big Fat Marketing Blog


Fright or Flight: JetBlue Becomes JetBoo for Halloween

|  by Beth Negus Viveiros

JetBlue embraced the spirit of the season on Wednesday, transforming into JetBoo to give out full-size candy treats for Halloween. The airline set up JetBoo houses at key locations in three cities from 3 pm to 8 pm on October 31: in Boston at the corner of Beacon and Charles Streets, near Boston Common; at…