Big Fat Marketing Blog

Will the Rays Zap the Ratings?

When the Los Angeles Dodgers swept the Chicago Cubs out of the National League Divisional Series, those stoic Cubs fans weren

Brand Nazis

|  by Chief Marketer Staff

Was Adolf Hitler a brand? As one of our more recent home-grown brands would say, you betcha. And he was marketed like one. So runs the argument in Steven Heller

Scribbles episode 1: “Top Five Promotions Ever”

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The Trouble With QR Code Readers

|  by Tim Parry

Maybe I was ahead of the game. Maybe I was reaching for something that was so far out there. Maybe I was desperate to make our October story on mobile commerce something more than your overplayed "m-commerce is here" article. But when Ralph Lauren ...

Welcome (Back) to Our Blog

|  by Melissa Dowling

MCM is back in the blogosphere! You may or may not remember that we started a blog a few years ago, but it didn't take. What happened? It just sort of petered out due to a lack of time and discipline. Basically, it wasn't a very good blog, and we ...

Catalogers seek clear “Vision”

|  by Jim Tierney

The U.S. Postal Service, which said last month it expects to end the current fiscal year with a volume decline of nine billion pieces, released its Vision 2013

Christmas? Already?

Like most people, the holidays are the furthest from my mind. But Walmart