Our November B2B and Martech Top 10

Posted on by Beth Negus Viveiros

The last leaves are falling off the trees and the halls are ready to be decked. As November comes to a close, get comfy and catch up with Chief Marketer’s most popular B2B and martech stories the month.

B2B Content: To Gate or Not to Gate, That is the Question
Gated content is one way to build your lead database, but B2B marketers need to resist the urge to gate everything.

Big Data is Great, But Don’t Overlook Power of Small Data
Big data continues to capture the imaginations—and budgets—of brand marketers across industries, but should it?

State Street and Formlabs Explore the Human Side of B2B Marketing
State Street and Formlabs shared their strategies for creating an engaging, human connection with content.

Spotify’s Email Preference Center is an Inspiration for Email Marketers
The quantity-over-quality debate in email marketing has become a bit of a moot point since the advent of the GDPR.

AI Powered Everything: The Second Marketing Revolution
Artificial intelligence is everywhere, from ads for Burger King to a collection of essays by the late Stephen Hawking.

Better B2B Email: 10 Quick Tips
TraceLink’s Mary Hart shares 10 surefire tips to improve B2B email ROI.

Using Thought Leadership to Get Your Business Voice Heard Online
Here are six key steps to keep content fresh and engaging.

Building Engines Leverages Original Research for Thought Leadership
A first of its kind industry benchmark study is serving as the cornerstone of a B2B thought leadership strategy for software company Building Engines.

Using AI to Inform Your Video Marketing Strategy
AI can help marketers increase the efficiency of their video strategy, and help tailor content to customers’ individual interests.

How GDPR and Stronger Regulations Can Improve Your Email ROI
Smart email marketers realize that following the best practices outlined in regulations such as GDPR will ultimately help—not hinder—their email marketing ROI.


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