B2B-MARKETING | RETENTION

There is no barrier keeping B2B loyalty programs from accessing the consumer marketers’ relationship-building resources.

Marketing execs discussed martech challenges—investing; how they determine which tools are most effective; and the role of data and content.

Discover how to make the most of your B2B data this year throughout the entire funnel, to connect with prospects, close sales and create loyalty in these special reports.

Only 61% of B2B marketers are satisfied with their current customer retention marketing efforts, according to a new research report.

ROI matters. After all, today’s marketing professionals are tasked as much with executing successful creative campaigns as they are with managing costs. Balancing on the budgetary tight rope is tough. Marketers need to know how to make every dollar stretch.

Looking for some light reading this holiday season? Get a glass of egg nog and check out our 10 most popular B2B stories of 2016.

With every marketer having a hand in social media marketing, there’s no better time to take a harder look at how to set specific, actionable goals—and the best ways to measure the impact of those goals.

By combining first-, second- and third party customer data, marketers can be more relevant and give their audiences a well-deserved break from the clutter.

Knowing what one contact does is fine, but knowing how several people at a company are interacting with you is much more powerful, and that's the crux of ABM.

It is the visionary that can see change happening all the time. To grow your business and expand you always need to be creating and building on what you have achieved.