28 Ways Artificial Intelligence Will Affect You
Artificial intelligence technologies of all forms are gaining momentum. You can’t afford to ignore the opportunities.
B2B-MARKETING | RETENTION
6 Reasons to Keep Data Clean in 2018
Got bad data? Make keeping your data clean and current one of your new year’s resolutions in 2018.
The 2017 B2B and Martech Top 10
Miss any of Chief Marketer’s top B2B and martech stories of 2017? Here’s your chance to catch up.
Better B2B Lead Gen in 2018: 3 Tips
Here are three ways to make use of lateral thinking in increasing your B2B lead gen in the new year.
Better Webinars in 2018: 10 Tips
Webinars are fantastic tools to generate leads and drive pipeline, if you have the right processes in place to drive registration and engage attendees before, during and after your event.
Why Sales Enablement Matters to Marketers
Think sales enablement is the sales manager’s job and not marketing’s responsibility? Wrong.
Platform Integration Improves UL’s Marketing Focus
Integrating numerous legacy platforms helped UL boost marketing performance and raise the profile of the department as a revenue generator.
October’s B2B & Martech Top 10
All treats, no tricks: Here's Chief Marketer's 10 most popular B2B and martech articles for October.
Q&A: Aberdeen’s Gary Skidmore on Engaging B2B Prospects
Aberdeen CEO Gary Skidmore shared some thoughts about the challenges of finding the right prospects, why everyone has too much data and the best ways to engage your target audience.
Trifacta Creates a Tiered ABM Focus
Trifacta is finding success with ABM by approaching top tier targets with customized marketing programs.
Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers
United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign
How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
The Benefit of AI Tools From a Consumer Data and Analytics Perspective
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