B2B-MARKETING | RETENTION

Reinventing the 360-Degree Customer View

|  by Ben Tepfer

Sure, everyone talks about a 360-degree customer view. But rather than going in circles, maybe you should think about a spiral instead.

Cultivating B2B Customer Loyalty

|  by Beth Negus Viveiros

Chief Marketer recently chatted with several featured speakers at B2B LeadsCon—Aug. 24-26 in New York—to get their thoughts on the best ways to cultivate and retain B2B customers.

Chief Marketer Videos

by Patty Odell

Mother’s Day is on the horizon and Teleflora pokes fun at the strong bond between moms and their kids through a series of laugh-out-loud videos.

	
        

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CHIEF MARKETER 200