B2B-MARKETING | RETENTION

Distributed marketing requires careful alignment across the organization. Here's 6 ways to make it happen.

Many B2B marketers don’t think GDPR is something that they need to be concerned about, and that could be a mistake.

Got B2B marketing knowledge and skills to share? Apply now to be a speaker at B2B Connect to Convert 2018, Oct. 3-5 in Boston.

Sales cycles are long, and the ROI of engagement can be hard to measure. Here's four reasons you need to build relationships with the C-suite.

If you’re not keeping your data clean and structured, you may be swept away by the huge wave of AI set to revolutionize marketing as we know it.

As the deadline for this year’s competition draws close (enter now—March 15 is the deadline), here’s tips you can steal for your own shot at PRO Awards glory.

While ABM is certainly on the rise, there are still a few misconceptions about what it is and what it isn’t. Here’s five myths to be put to rest.

Experience, personalization and data are taking center stage in marketing, according to IBM's latest Global C-suite report.

Get caught up: Here’s the 10 most popular B2B and martech stories on ChiefMarketer.com for January 2018.

In a world where "fake news" is a growing concern, the good news is that you can't fake a bad customer experience. Here’s three checkpoints to certify a successful B2B launch.