5 Ways AI is Affecting Content Marketing
AI is continuously evolving, and with it, marketer’s ability to construct highly insightful campaigns.
AI is continuously evolving, and with it, marketer’s ability to construct highly insightful campaigns.
Heineken USA's Jessica Robinson discusses ways the company is utilizing experiences like the royal wedding to promote brands like Strongbow and Red Stripe.
Smart email marketers realize that following the best practices outlined in regulations such as GDPR will ultimately help—not hinder—their email marketing ROI.
Here’s three tips marketers can use to ensure that their direct mail campaigns trigger a response and persuade people to buy.
To be effective, marketers must be able to gain the right insights from their data, and connect those insights to the buyer.
A strategy must be in place to leverage the large amounts of big data collected from analytics and business intelligence applications. One solution is to tap into the power of natural language generation.
B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between.
Marketers know that having control of their social ad presence is important, but few have taken steps to ensure true ownership over their social data.
Hanging around with nothing to do? Check out the top 10 most popular B2B articles on ChiefMarketer.com for September 2018.
Marketers to realize that humans need data as much as data needs humans. Here’s why.
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