B2B-MARKETING | DATA-ANALYTICS

Online videos highlighting the custom color possibilities of its products has helped thermoplastic manufacturer Kydex expand their core audience to designers.

To secure peace of mind that outbound social media posts are being written with approved content, marketers should consider developing a message map

Buyers of high-tech offerings within organizations are a highly sought market, and a new study from Bernice Grossman and Ruth Stevens offers insight into the various sources of prospecting data available on them. “An [information technology] buyer is a big buyer,” says Grossman, president of marketing database consultancy DMRS Group. “They buy a lot, and…

Small, highly specialized business-to-business marketers often lack the resources to follow up every casual inquiry. First Databank (FDB), which sells drug data to medical information system providers, health plan operators, pharmacy benefit managers and other organizations, has been using an outside telemarketing firm to pre-qualify its leads. The sales cycle is slow—it took more than…

The rules for landing pages are different in the business-to-business (B2B) arena than they are for consumer marketers. Adam Blitzer, co-founder and COO of Pardot, discusses how what marketers should be aware of, and how they can make the most of these differences.

Improving conversion rates is top issue for email marketers across the pond, according to the UK DMA Email Marketing Council's fifth annual national Email

When not used as merely a gimmick, QR codes can help B2B and B2C marketers increase the reach and ROI of integrated marketing campaigns.

Avery Dennison's business-to-business salespeople were convinced large companies were not visiting its website. Analysis showed differently.

Lead scoring proves valuable in the business-to-business (B2B) marketing space, where salespeople's time is money.

It is imperative to identify the B2B lead generation tactics that best connects with the best prospects early, helps optimize lead quality, and closes more deals.