(Search Engine Land) B2B marketers love data, but their biggest challenge is acting on all the data they have to improve their marketing efforts. This article highlights five essential reports for B2B marketers looking for actionable insights. Lots of research, stats and charts here. And once you get the hang hang of marketing analytics, the…
Chief Marketer recently talked with Mike Volpe, CMO of inbound marketing software at HubSpot, to get his take on trends in the inbound space.
At face value, it may seem like some marketing activities should be eliminated due to a high initial cost per lead.
An integrated campaign combining social media, direct mail, a microsite and a little humor helped solutions provider Logicalis reach IT decision-makers.
For local insurance agents, a robust social presence can be a great policy when it comes to generating leads.
DM Confidential recently chatted with Joeri Weyenberg, vice president of marketing for Kaplan University, to get his thoughts on lead generation best practices in the education space and beyond.
A new study from the CMO Council reports both marketing and IT execs think big data is a key advantage in developing a more customer-centric business.
Raytheon CMO Pam Wickham shares ways defense contractor Raytheon is building B2G relationships in social media.
All by itself, big data doesn’t matter. What matters is the application of big data to accomplish business objectives.
Big data has enabled marketers to enter the consideration set further downstream, creating new opportunities to acquire customers more efficiently with behavioral advertising.
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