Q&A: Content Marketing Requires Coordination Between Marketing and Sales
To learn how a content marketing campaign can generate more (and better) B2B leads, Chief Marketer recently talked with Dyn's Jane Buck.
To learn how a content marketing campaign can generate more (and better) B2B leads, Chief Marketer recently talked with Dyn's Jane Buck.
The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.
B2C and B2B lead nurturing processes have their differences, but bottom line its all about buyers trying to make informed decisions.
Running a successful content marketing campaign requires a proper understanding of the lead gen funnel.
As the Internet changes the way prospects access products and services, businesses must focus on new ways to reach their target. Video marketing is one way.
Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen strategy.
Content that engages and an active presence where your prospects and customers live in social media are essential for B2B digital marketing success.
A whopping 60 to 70% of content produced by B2B marketing firms goes unused, sitting on portal shelves.
Today’s B2B buyer no longer sees talking to a vendor as the first stop on their road to making a purchase.
What is the best strategy for your company, inbound or outbound marketing?
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