Content Sharing Impacts Vendor Selection: Study
B2B buyers are increasingly relying on third-party information to help make purchasing decisions, according to new research from the CMO Council.
B2B buyers are increasingly relying on third-party information to help make purchasing decisions, according to new research from the CMO Council.
Over half of B2B marketing and sales departments think they have a great working partnership—but in reality that isn’t the case
Learn how a customer's relationship, persona and intent can help SaaS marketers get a better profile of users.
Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.
When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.
Looking at relationship, persona and intent (RPI) can help B2B marketers engage with online prospects in real-time.
B2B enewsletters outperformed promotional emails in both unique open and clicks in a recent study from Experian.
Investing in technology and automation can make your online lead generation activities more efficient and contribute to overall higher quality leads.
Advances in marketing analytics have enabled a more personalized approach to B2B marketing, with targeted messages based on the specific characteristics, where they stand in the purchase cycle and finances.
A recent study on B2B site traffic patterns suggests that marketers shouldn’t just automatically turn off the lights when a holiday approaches.
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