Emotion Beats Data in B2B Decision Making: Study
65% of executives responding to a new survey from gyro and The Fortune Group say that subjective factors that can’t be quantified make a difference when evaluating competing proposals.
65% of executives responding to a new survey from gyro and The Fortune Group say that subjective factors that can’t be quantified make a difference when evaluating competing proposals.
Check out these preview interviews with some of the stellar industry experts lined up to speak at B2B LeadsCon and LeadsCon NY.
Channel data management is designed to deliver decision-grade channel intelligence that leads to increased sales and improved incentive program ROI.
Failing to align the company's corporate culture with B2B branding initiatives can derail a brand.
Every day, marketers talk about connecting to revenue, aligning with sales, and wanting a seat at the table, yet they fail. Why?
Is your lead gen budget big enough—or competitive enough? The answer may surprise you.
Want to get the most out of your online prospecting and data collection initiatives? Test, test—and then test again.
Today, a "friend of mine" mentality is replacing "top of mind" for consumers—and here's why marketers need to catch up.
Here’s how to get started finding common ground and improved communications between marketing and sales.
If you want to reach today's B2B buyer, you need to shake things up. That's the message attendees are getting loud and clear at BMA14.
Click here to view the 2023 winners!