B2B-MARKETING | DATA-ANALYTICS

A new year for marketers is off and running, and Bruce Biegel, senior managing director with Winterberry Group, sat down with Chief Marketer to talk about what marketing professionals can expect in the year ahead.

B2B marketers have more ways to connect with prospects and customers than ever before. But none of that matters if you don’t really understand what they want.

Were the leads good, or was there foul play? And how can you possibly make improvements without the proper feedback loop? Don’t stress - there’s still hope!

Just as data made inbound marketing, it’s turning the tide for outbound, and the change is being led by social media.

You know the old saying….cleanliness is next to great data. Well, maybe that’s not quite how it goes. But B2B marketers that want to connect with their customers should keep up with their data hygiene. During a pre-conference intensive at DMA 2014 in San Diego, Ruth P. Stevens, president, eMarketing Strategy, and Cyndi W. Greenglass,…

Execs from companies like Hasbro offer ideas for how to sell to the c-suite.

If you want your next webinar to be a success, begin with reg and confirmation pages optimized to make the experience as painless as possible.

Hey CMO! You’re under qualified! Get a math degree.

Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it.

Millennials will dominate the workforce within the next decade, controlling a projected $170 billion in buying power, according to a new report from the research arm of the BMA.