B2B-MARKETING | DATA-ANALYTICS

The formula for calculating return on ad spending is simple enough but the practical application of this data is the missing piece for many companies.

What factors would the partners of SC&P take into consideration when selecting a marketing measurement solution in today’s data-driven world?

Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before.

“Be More” is the theme of the Business Marketing Association’s annual conference BMA15 this May in Chicago, because that slogan is an imperative for B2B marketers who want to survive.

Job churn can be a good thing for workers and the economy, but for marketing departments trying to keep their prospecting data fresh, it can be a nightmare.

Most CEOs want to know where they stand against their competitors. Benchmark data is a useful tool in helping companies see their futures in a new way.

The migration of marketing services to the Internet and the explosive growth of available analytical insights has fundamentally changed marketing campaigns.

While endless data sets can be a marketer’s dream, it can also become a marketer’s worst nightmare.

Tracking tags connect actions by users on the client website with the media delivery or analytics system and can deliver numerous benefits.

Information is power, and your customers have it. Here's 5 key trends marketers need to watch in 2015 to engage with empowered consumers.