B2B-MARKETING | AGENCIES

5 principles the new client-agency relationship will be built on including a la carte services, a business-like approach to fees and transparency into costs.

I had dinner last week with a friend and business associate, Karen Koslow, who with a few other entrepreneurs, has launched an influencer marketing network in a vertical that is not as well developed as the fashion, food and gaming categories are: Health & Wellness. The company, Wellness Amplified, offers a new opportunity for marketers…

The importance of having a strong brand and positioning it properly was a key topic at the first B2B Marketer Awards & Conference,

Gyro and Stein IAS were named the top B2B agencies of the year last night at the BMA’s B2 Awards Gala at the Hilton Chicago.

Chief Marketer’s B2B Top Shops and PROMO Top Shops feature the best of the best. Does your agency have what it takes?

Chief Marketer announces the 2016 PRO Awards Finalists, a distinguished collection of world-class promotional marketing campaigns.

The 2016 PRO Awards offers several new categories, including Best Digital Campaigns & Best Campaigns Targeting Millennials.

The 2016 PRO Awards offer winners a host of unique benefits, the least of which is to skyrocket your career to new heights. Here are the top three.

While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.

Get the recognition for you deserve for your outstanding promotional marketing campaigns—enter the 2016 PRO Awards today!