Brand Marketing Strategies Are Shifting (Again) During the Pandemic
With COVID-19 cases rising, marketers are having to adjust their advertising spend once again.
With COVID-19 cases rising, marketers are having to adjust their advertising spend once again.
For B2B marketers, the adoption of digital communications has accelerated during the pandemic.
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
Virtual trade booth experiences from Alibaba Group, Fitbit, Gigabyte and Power Integrations.
TikTok hopes that optimized targeting methods will help SMBs gain exposure with new audiences.
How companies can use social platforms to communicate with customers during the pandemic.
Programmatic advertising spend has begun to show gradual signs of recovery--but marketers should keep these three strategies in mind.
How your business can support those in need and demonstrate its values during COVID-19.
Some B2B brands are taking a page from the D2C marketing model and converting portions of their business to target consumers directly.
B2B companies will need to continue adapting to the new economic reality. Here are three key trends that are emerging.
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