B2B-MARKETING | ACQUISITION

Marketers should consider doing a null test sample to properly calibrate the results of their marketing automation efforts.

Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.

Before investing in content creation, stop and take a moment to consider how content will help you meet your business objectives.

Think back to the last trade show you attended. You were communicating just by being there. Social is the same concept.

By putting some basic best practices into place, you can stay top of mind with your leads and ultimately earn more of their business. Here are just three ways you can stop leaking leads.

Almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions, according to a new report from the CMO Council.

When you are comparing enterprise business communications systems, it’s easy to get caught up in all the specifications, features and glitzy demos provided by different vendors

Businesses need to keep pace with changing consumer behavior to win and retain customers as the adoption of digital, social, and mobile technologies rise.

Modern-day B2B marketing is more inbound than before, and it depends more on content and less on marketing collateral.

To learn how a content marketing campaign can generate more (and better) B2B leads, Chief Marketer recently talked with Dyn's Jane Buck.