B2B-MARKETING | ACQUISITION

There's evidence that because direct mail isn’t digital, it makes a significant impact—especially on millennial consumers.

Going forward, B2B marketers need to be leaders within their organizations, according to a forthcoming Forrester report.

How brands can develop benchmarks for metrics on Facebook as the cost of CPMs continue to rise.

If your B2B organization hasn’t hired “hybrid” sales reps yet, it probably will be doing so soon—or risk falling behind the competition.

Check out these three useful marketing tools for B2B companies.

How Voya Financial is supporting individuals with disabilities and special needs both within the organization and externally through its marketing initiatives and financial solutions.

LG’s virtual alternative to the trade show floor is a new customizable 3D showroom that it intends to scale in the coming year.

Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021.

Now that the country has a new president with a decidedly different agenda, here are ways in which the marketing landscape may be affected.

Content strategy tips to enhance your brand’s digital presence in 2021.