B2B-MARKETING | ACQUISITION

ABM can significantly help B2B marketers improve the bottom line. Here's how B2B high tech firms Puppet and Zerto are making it happen.

Does your business have attribution under control? Here's five tips for a better attribution strategy.

Data and its impact event marketing was the topic of a recent roundtable featuring experts from HP and Intel.

Here's five flaws you need to avoid to write a winning sales proposal and close the deal.

State Street and Formlabs shared their strategies for creating an engaging, human connection with content.

Join Bruce Henderson June 19th in NYC at "Marketing to Women in the #MeToo Era" to share ideas and actionable steps you can take right to transform best intentions into meaningful change.

Writers can take thought leadership from bland to captivating with these six simple steps.

A preference center can be a great opportunity for marketers to collect additional data about customers and finely personalize email content.

An industry benchmark study is the core of a B2B thought leadership strategy for Building Engines.

Gated content is one way to build your lead database, but B2B marketers need to resist the powerful urge to gate everything.