B2B-MARKETING | ACQUISITION

Wells Fargo EVP and head of integrarated marketing Michael Lacorazza shares how the bank shook up the status quo to connect with B2B audiences.

A strong presentation bridges the gap between a creative’s vision and a client’s perception and can lead to buy-in or outright dismissal.

Millennial B2B buyers are more influenced by sustainability and after-sales support rather than price and quality, according to a new report.

You do great work for your clients, but do you treat your own marketing agency with the same care and commitment?

While customers struggle on the front end to get a great customer experience, on the back end there isn't enough CX support.

If you’re looking for a multichannel lift, consider adding direct mail to your marketing mix. Here's 7 tips to get you started.

It’s seductive to think about creativity as a kind of a metaphorical syzygy, but that doesn’t jibe with modern marketing management.

For teams that want to maximize the power of DCO and separate their content from all the noise, empathy makes a particular marketing message the right one.

Hiscox launched a new campaign this week designed to highlight the unique insurance needs of small businesses.

Affiliate marketing, in particular, is poised to reap the benefits as marketers increasingly adopt more AI optimization techniques.