B2B-MARKETING | ACQUISITION

Domino's, T-Mobile and Jet.com are among a small handful of companies that have implemented a marketing strategy offering stock to their customers.

Brand activation marketers have always busted boundaries. Show us what you've got—and take home a 2019 PRO Award.

Inclusive event planning is good event planning—it’s thinking about the seemingly small details that can make a big difference in how a guest experiences your event.

For example, if you have the the resources to specialize in some way, invest in areas that can deliver results connected back to the company’s biggest strategic priorities.

Key insights and input from conversations with 100 marketing leaders reveal serious commitments for change.

Finding the right accounts and measuring success are among the biggest hurdles when it comes to successfully implementing ABM.

Jones talks about how technology has changed her industry and provided new growth opportunities, as well as the role of data and the #MeToo movement.

Smart technologies are the most recent addition to the marketing ecosystem and are proving to be the most effective platforms in increasing consumer engagement.

A new study has found that many marketers still struggle when it comes to listening for the signals that matter about customer behavior in the omni-channel landscape.

Consider these 10 tips for ideas to integrate this old school tactic into your modern marketing strategy.