B2B-MARKETING | ACQUISITION

It’s seductive to think about creativity as a kind of a metaphorical syzygy, but that doesn’t jibe with modern marketing management.

For teams that want to maximize the power of DCO and separate their content from all the noise, empathy makes a particular marketing message the right one.

Hiscox launched a new campaign this week designed to highlight the unique insurance needs of small businesses.

Affiliate marketing, in particular, is poised to reap the benefits as marketers increasingly adopt more AI optimization techniques.

Domino's, T-Mobile and Jet.com are among a small handful of companies that have implemented a marketing strategy offering stock to their customers.

Brand activation marketers have always busted boundaries. Show us what you've got—and take home a 2019 PRO Award.

Inclusive event planning is good event planning—it’s thinking about the seemingly small details that can make a big difference in how a guest experiences your event.

For example, if you have the the resources to specialize in some way, invest in areas that can deliver results connected back to the company’s biggest strategic priorities.

Key insights and input from conversations with 100 marketing leaders reveal serious commitments for change.

Finding the right accounts and measuring success are among the biggest hurdles when it comes to successfully implementing ABM.