B2B-MARKETING | ACQUISITION

The study looks at how today’s customer-obsessed organizations must evolve their customer data and engagement strategies.

Grab a coffee, sit back, and dive into some of the the most creative promotional marketing and brand activation campaigns to hit the marketplace.

A sponsorship with the PGA has helped Constellation promote its brand by showcasing energy efficiency on golf courses.

Sometimes, a B2B brand withers due to inattention. Occasionally, the message might get lost in translation as a company’s business strategy evolves. In other instances, a B2B brand simply doesn’t age well—and external issues are as much to blame as internal problems.

When an organization pivots and goes through a metamorphosis, it can be challenging for a B2B brand to catch up.

Set the Page Free, an ebook powered by celebrity influencers, helped Xerox create engagement and contemporary relevance for the brand.

Brands, agencies and their campaigns were honored at the 'Marketing To Women In The #MeToo Era' event and PRO Awards Luncheon. Check out all of the winning campaigns!

Here's a how-to on achieving success through highly targeted segmentation —down to the micro level—that generates a personalized digital experience.

Join Bruce Henderson June 19th in NYC at "Marketing to Women in the #MeToo Era" to share ideas and actionable steps you can take right to transform best intentions into meaningful change.

Forbes argues that using job titles breeds one united voice, a lack of variety and leads to less diversity of thought.