B2B-MARKETING | ACQUISITION

Gated content is one way to build your lead database, but B2B marketers need to resist the powerful urge to gate everything.

AI is continuously evolving, and with it, marketer’s ability to construct highly insightful campaigns.

Voices are growing louder for the industry to take stronger roles and action to address difficult society and sustainability issues like ocean plastic, clean water and the stubborn inequality between men and women.

Greenpeace has launched a campaign to raise public awareness about the enormous amounts of plastic waste in the oceans and seas.

Here’s three tips marketers can use to ensure that their direct mail campaigns trigger a response and persuade people to buy.

A strategy must be in place to leverage the large amounts of big data collected from analytics and business intelligence applications. One solution is to tap into the power of natural language generation.

Check out these tips to write with impact to create irresistible content and bolster click-through rates and brand loyalty.

B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between.

Nearly three-quarters of B2B marketers seek sales feedback when creating content, but only 42 percent are having conversations with customers as part of their research, according to a new report from the Content Marketing Institute.

Brand spending on influencer marketing is projected to reach $101 billion by 2020. With all those dollars going to influencer marketing, brand safety is a top priority.