Salesforce Director of Marketing Insights on Communicating to Customers During COVID-19
Six ways brands can communicate effectively to customers.
B2B-MARKETING | ACQUISITION
Tips for Optimizing Your Website for Ecommerce
New consumer habits point to an increased need for brand marketers to optimize their ecommerce presence.
How B2B Marketers Are Adjusting Budgets During COVID-19
How B2B marketers are reallocating event marketing funds to other aspects of the marketing plan.
Adobe Summit: Six Digital Marketing Trends Impacting Business in 2020
Marketing trends influencing business in 2020 according to executives at Persado and Adobe.
Event Marketing Strategies: Six Trends from B2B Leaders
Strategies in event marketing from B2B leaders in the forefront of the industry.
Six Tips for Engaging Audiences with Virtual Experiences
How AI technology company GumGum has created new ways to engage customers and prospects.
Report: Marketers Face Challenges With Measuring Engagement and ROI of Content
According to a CMO Council report, 43 percent of marketers said only some of their content hits the mark.
How to Effectively Engage Customers for Reference Programs
Five strategies to help customers to become both willing participants and beneficiaries of a customer reference program.
Cause Marketing in the Time of COVID-19
A list of companies that have jumped on the cause-marketing relief train during this unprecedented time.
How Tech Companies Are Remaining Connected to Clients With Live Events On Pause
Some tech companies are getting creative with their approaches to engaging clients without events.
