B2B-MARKETING | ACQUISITION

Five Ideas to Better Leverage Big Data

|  by Cesar Brea

Savvy Big Data followers can still lap the field if they’re smart about how they go about it. Here are five suggestions.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



Awards

 
	
        

CHIEF MARKETER 200