Chief Marketer Staff

• Food Lion Adds New Internet Game

  (Supermarket News)— Food Lion has created an online Thanksgiving game to encourage interaction with its private-label products

• News Briefs

  OCEAN SPRAY: has appointed Ethnic Marketing Group Inc. as its Hispanic advertising agency of record. Los Angeles-based EMG

• Board Changes At Acxiom, InfoGroup

  Two giants of the information industry, Acxiom Corp. and infoGroup (formerly InfoUSA) both experienced changes to their board of directors late last week.

• Heineken Files Trademark Suit Against Scott’s Brewery Collectibles

  Do you own one of those Heineken neon clocks from Scott’s Brewery Collectibles?
  Take care of it

• Consumer Online Spending Growth Slows to 6%

  E-commerce growth has declined for five consecutive months in the U.S., according to the marketing research firm comScore Inc. Spending in some product categories has actually shrunk. Online sales grew 6% overall during the third quarter. That

• HP Fires Up Dragon

  Earlier this year HP’s high-powered, relatively high-priced HDX Dragon notebook computer was making little headway against the competition. So the company

• Agencies

  How Louche of You: DM Copywriters Should Choose their Words Carefully

  Until this year’s political campaigns, who ever heard or read the word or referring to public reaction to a campaign promise by just about anyone running

• House Money: Coldwell Banker’s ROI System Offers Channel Analysis

  If you eavesdrop on calls to an average Manhattan real estate office for an hour or two, you’ll notice a pattern. When brokers ask home seekers where

• Party and Politics

  Imagine Sarah Palin as Snow White and John McCain as Dopey, one of the Seven Dwarfs of Disney animation fame. If you’re in Los Angeles, no need to imagine

• The Case Against A/B Splits

  As multivariate testing takes off, the dear old A/B split is losing favor with statisticians.