All Mail REVUE

|  by Chief Marketer Staff

Direct mail doesn't get Tony Awards, nor does it get caricatured and hung on the wall of Sardi's. But it has become an integral component in making a

DISNEY DIRECT MARKETING

|  by Chief Marketer Staff

Michael Eisner, the high-powered CEO of The Walt Disney Co., has a simple formula for his managers: You have to achieve regular annual growth of 20% to

Coldwater Creek

|  by Chief Marketer Staff

Is there such a place as Coldwater Creek? The image conjures up some far-off place in the mountains, with cool streams and tall pines, a spot we would

Tobacco Ad Ban Proposed

|  by Chief Marketer Staff

The proposal for a ban on tobacco advertising across Europe gets little support from most marketers. Few would go so far as to suggest it is actually

People

|  by Chief Marketer Staff

Yankelovich Partners Inc., Norwalk, CT, named Dr. Thomas E. Vasquez president/CEO. John Struck, former president/CEO, will become chairman of Yankelovich

Show Me the Money

|  by Chief Marketer Staff

Exactly when should a list owner expect to collect list rental income from a list manager or broker?That question is being asked more than ever these