Chief Marketer Staff

• Playboy Net Loss Spurred by Catalog Income Decline

  Playboy Enterprise Inc., Chicago, reported a net loss of $1 million for quarter ended March 31, a drop from net income of $60,000 a year ago.First quarter

• Web Advertising Lags Way Behind Traditional Media

  Internet advertising, though rising rapidly, still lags far behind expenditures on direct mail, television, magazines, newspapers and other traditional

• Fasano Awarded Frederick’s of Hollywood

  Fasano and Associates, Los Angeles, has been awarded management of the Frederick’s of Hollywood 725,000-name 12-month catalog buyers file. This file rents

• Limited Plans Limited Too Spinoff, Catalog and Web Site

  Columbus, OH-based clothing direct marketer/retailer The Limited plans to spin off its Limited Too girls clothing line into a chain this summer, according

• Deputy Postmaster General Coughlin Resigns

  Michael S. Coughlin, Deputy Postmaster General since 1987, yesterday submitted his resignation to the U.S. Postal Service’s Board of Governors.Coughlin,

• Male Impotency Cure DMers Settle Action With FTC

  The American Urological Corp. and six interrelated companies have agreed to pay $18.5 million to the Federal Trade Commission to resolve a lawsuit against

• Harte-Hanks Names Chairman and Elects New Officers

  Harte-Hanks Inc., San Antonio, TX, has elected Larry Franklin chairman and chief executive and Richard M. Hochhauser president and COO. Previously, Franklin

• Fingerhut Names Lansing Chief Executive Officer

  Fingerhut Cos. Inc., the Minnetonka. MN-based cataloger, has named president William J. Lansing as its CEO, assuming the title from Theodore Deikel, who

• Hanover Direct Taps RMI Direct

  RMI Direct Marketing Inc., Danbury, CT, has been chosen to manage the 2-million name Hanover Direct Corporate Database. This list rents for $95 per thousand.

• DMA Acquires Second Internet Trade Group

  The Direct Marketing Association has acquired the Internet Alliance, an Internet industry trade association. The acquisition reportedly combines the largest