Chief Marketer Staff, Author at Chief Marketer

U.S. Home & Garden Acquires Two Gardening DM Operations

Garden supplies maker U.S. Home & Garden Inc., San Francisco, will purchase for an unspecified cash amount E*Garden Inc., which owns and operates a lawn

Live From New York: Jay Walker’s Vision of Tomorrow

At their annual conference’s luncheon yesterday, the folks at Direct Marketing Days in New York presented a video of Jay Walker’s career. But Walker himself–named

AT&T, Three Others to Develop Music Downloading System

AT&T, BMG Entertainment, Matsushita Electric Industrial Co. and Universal Music Group have teamed up to develop and test technology for large-scale, secure

Live From New York: Mark Russell Strikes Chord With DMers

Standing at a star-spangled grand piano, political satirist Mark Russell entertained an appreciative – and, judging by response, bipartisan – crowd during

DIRECT Listline

Coriolis Direct Catalog Buyers A list of 16,973 software developers and animators who purchased books from this direct mail and Web-based catalog. This

Short Cuts

OgilvyOne Worldwide named J.G. Sandom director of interactive, North America. Previously, he was director of interactive, New York. Sandom will lead interactive

Secure-Screen Offers Deceased Individuals Filter

KnowledgeBase Marketing Inc., Chapel Hill, NC, has released Secure-Screen, a customer relationship management tool. The initial version of Secure-Screen

Experian Updates Insource Database

Database marketing information supplier Experian, Orange, CA, has launch of its next-generation its Insource database.The upgraded database reportedly

New Industrial Product Web Site Debuts

MROSolution.com Inc., based in Santa Clara, CA, has unveiled its new Web site, IndustrialZones.com, a major global strategic supplier network of industrial

Live From New York: Pushing Prescription Drugs

If the marketing of prescription drugs is big business-advertising expenditures grew from $500 million in 1996 to $1 billion in 1998-then consumer marketing