Chief Marketer Staff

• DIRECT Listline

  Engineer Database A 604,932-name file of more than 75 categories of engineers. These individuals work in business, industry, health care, education and

• First Sierra to Open Internet-based Bank for B-to-B Firms

  First Sierra Financial, Houston, will establish an Internet-based business-to-business bank, offering banking services to its active customer base of

• DM Management Changes Name to J. Jill Group

  Shareholders of cataloger DM Management Co. have approved changing the name of the firm to The J. Jill Group Inc. The firm, which markets the J. Jill

• PRC Lets USPS Keep Mum About Net-Based Service

  The U.S. Postal Service won a partial victory Tuesday when the Postal Rate Commission allowed it to shield certain commercially sensitive information

• Diplomat Direct Names Golden as Chief Executive

  Women’s apparel direct marketer Diplomat Direct Marketing Corp., Teaneck, NJ, has named Warren H. Golden president and CEO. Since February 1998, Golden

• Snyder Founder Can Buy Washington Redskins

  The National Football League has approved Daniel Snyder’s bid of $800 million to buy the Washington Redskins. The bid is the highest in NFL history and

• AT&T, Three Others to Develop Music Downloading System

  AT&T, BMG Entertainment, Matsushita Electric Industrial Co. and Universal Music Group have teamed up to develop and test technology for large-scale, secure

• Short Cuts

  Shares of Juno Online Services Inc.’s initial public offering closed yesterday at 11 5/8, down by 1 3/8 from its opening price of $13. The firm intends

• GE Chooses Media Marketplace to Represent Databases

  General Electric, Fairfield, CT, has chosen Media Marketplace Inc., an MSGI subsidiary, as the exclusive database marketer for GE Service Management.Under

• JB Oxford Taps Think New Ideas for Branding, Web Efforts

  JB Oxford Holdings Inc., a Los Angeles-based discount and online brokerage, has tapped Think New Ideas Inc. to design and implement its marketing campaign,