Chief Marketer Staff
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USPS Requests Change on Bulk Parcel Return Service
The U.S. Postal Service has formally asked the Postal Rate Commission Tuesday to endorse a “minor classification change” on its bulk parcel return service,
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Live From New York: Panel Presents Online Subscription ‘Best Practices’
Strong offline brand identity, e-mail newsletters reminding customers of their subscription, and unique and varied content highlighted the suggestions
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DiGeso Named President of Fingerhut’s Popular Club Plan
Amy DiGeso, formerly CEO of Mary Kay Inc., has been named president of Popular Club Plan, a membership-based cataloger of general merchandise. Popular
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HouseHold Direct Buys American’s Hometown Brand Center
HouseHold Direct Inc., Southbury, CT, has acquired America’s Hometown Brand Center Inc. (AHBC). AHBC, based in Ponca City, OK, which provides appliances,
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DIRECT Listline
SDV Vitamins Catalog Ride-a-Long Some 175,000 inserts ride a long in SDV Vitamin’s Healthy Savings sale catalogs.Cost: $50/MContact: AllMedia, 972-818-4060California
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Short Cuts
Steven Mason has been named vice president of Internet packaged software at Harte-Hanks Data Technologies, Billerica, MA. Mason will be responsible for
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Investment Banking Firm for DM Debuts
A new investment banking firm, Petsky Prunier LLC in New York, has been formed, focusing on the direct marketing, electronic commerce, marketing service
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Fatbrain.com Pumps Online Sales With Ad Campaign
Fatbrain.com, Sunnyvale, CA, had fiscal 2000 first-quarter sales of $6.1 million, compared with $4.4 million a year earlier. Online sales amounted to
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Michigan Retailers Say Direct Mail Tops for Advertising
Just under 29% of Michigan retailers surveyed said direct mail was the form of advertising that worked best for them–by far the most-often cited category.The