Chief Marketer Staff, Author at Chief Marketer

Quelle to Acquire Karstadhain

GERMANY’S KARSTADT A.G. department store chain said it plans to merge with mail order group Quelle. The merger, which will create one of Europe’s biggest

Agencies

GARBING AND GABBING

Imagine getting invaluable customer feedback on your products. “I like them but they need to be a little wider around the legs…Like totally drek and

Agencies

Digital Buzzwords

NO WONDER YOU’RE in a bad mood. It’s late, and you’re proofing a catalog page when you realize that the photo and the caption have nothing to do with

Agencies

Mailers Kept Their Promise-But Did the USPS?

DESPITE A YEAR of record mail volume, postal revenue has fallen way below the U.S. Postal Service’s projections of a $200 million profit for fiscal 1999.

Agencies

Compaq CEO Pfeiffer Steps Down

ECKHARD PFEIFFER RESIGNED April 18 as CEO of Compaq Computer Corp., Houston. The resignation was reportedly the result of pressure from the board of directors

Agencies

Quill Enters the British Market

THE QUILL office supply catalog has been introduced in the United Kingdom by parent firm Staples Inc.-the first step of a general expansion in Europe.Since

Agencies

Time Starved? Join the Club

TIME AND MONEY are probably the most sought-after intangibles in any working woman’s life. Women’s Consumer Network, Washington, DC, is building a membership

Agencies

Digital Tributes

SOMETIMES those 15 minutes of fame come after death.ObitDetails LLC, Chicago, gives families a chance to memorialize deceased loved ones-for all the world

Agencies

DMA STUDY: B-to-B Insurance DM Booming

BUSINESS-TO-BUSINESS is the strongest growth area in the insurance and financial services sector, according to a recent Direct Marketing Association study.

Agencies

Demerit Badges

QUICK, WHICH HAS a better public image: the Boy Scouts of America or the U.S. Postal Service?The BSA may be counting on its greater popularity in some