Chief Marketer Staff
-
Phantom Frenzy
“Six hours of merchandising wiped out in five minutes,” said a fatigued Toys R Us employee in Norwalk, CT, as he restocked Lego toys in the new Star Wars:
-
Agencies
Their Time Has Come
JUDGING BY the amount of e-mail being sent, traditional mailers and their list companies can stop preparing for the future. The future is here.The percentage
-
Making (Air) Waves
Agencies using media to promote is nothing new. But media forming promotion agencies is a groundbreaking innovation. “It’s a whole new concept in this
-
Agencies
MUST-SELL TV
NOT SO LONG ago, cable and broadcast networks relegated direct response television advertising to late-night programming.Those days are gone. Now, they’re
-
Agencies
Living in an Opt-in Environment
SURPRISES in legislation are rare. Which makes a recent event in the European Parliament quite unusual. Minutes before a debate on the distance selling
-
Agencies
Directives Debut
TWO NEW DIRECTIVES on e-commerce and distance selling of financial services were scheduled to be debated in the European Parliament earlier this month.Alastair
-
Agencies
The Panning of Peterman Panned
YOU’VE GOT TO give John Peterman this much credit: While his catalog may have gone out in a blaze of glory, the flames have yet to die, judging from the
-
Agencies
Quill Enters the British Market
THE QUILL office supply catalog has been introduced in the United Kingdom by parent firm Staples Inc.-the first step of a general expansion in Europe.Since