Chief Marketer Staff
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Christenings
Unless you’re one of the enlightened promo readers who starts by opening the back cover and reading this column first (bless you, kind sir or madam),
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Agencies
Productivity vs. Profitability
AS ANYONE who has ever seen one of today’s call centers knows, there are a dizzying array of technology tools to measure calling productivity. Though
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Agencies
Yep, It’s an Interactive Campaign
RC COLA HAS teamed up with the cartoon “King of the Hill” for an online contest and point-of-purchase sweepstakes.The “Who Said That?” game was promoted
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list source
NEW LISTS Executives at Home This 159,446-name file identifies executives at their home offices who ordered from a Williams-Sonoma catalog over the last
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Surf Before You Fly
SO WHAT DO you do while waiting to board a plane? That downtime could be spent checking stock quotes, sending e-mail, Web surfing-and taking in marketing
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Spicing Up Debt Collection
Debt collectors have a tough job. On any given day, they get enough threats to make a small country go to war. Over the years, we’ve tried to create programs
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No Gold Medals Yet
In a mea culpa to skittish sponsors, the International Olympic Committee (IOC) will include a morals clause in future contracts so sponsors can get out
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Engaging Change
When airline travelers discover certificates for frequent-flier miles on packs of Healthy Choice chicken Marsala frozen dinners this year, they can thank
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Getting the Most Value From Your Marketing Database
THE FIRST STEP in building an effective case for a marketing database is to determine the scope of your effort.Traditionally, organizations have embarked