Chief Marketer Staff
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Rent Control
Home-video marketing folks traditionally have had one thing on their minds: sales. Promotional programs were designed to drive sales to rental outlets
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Agencies
list source
NEW LISTS Executives at Home This 159,446-name file identifies executives at their home offices who ordered from a Williams-Sonoma catalog over the last
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Agencies
The Mall in the Family Room
Study shows online shopper gains in software, book purchases.If you are a marketer of books, airline tickets, or computer software, you might give extra
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Agencies
Universality
Universal Consumer Products Group doesn’t want to be a one-hit wonder anymore.”We used to do one big picture a year, but now we want to broaden our program,”
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Agencies
Go East, Dmer
KANG & LEE and Admerasia have two things in common. Both specialize in Asian-American marketing and both extended their services to firms targeting recent
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Agencies
Surf Before You Fly
SO WHAT DO you do while waiting to board a plane? That downtime could be spent checking stock quotes, sending e-mail, Web surfing-and taking in marketing
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Agencies
Transplants
TWO NEW CATALOGS have landed on our desk. Well, not new new. Both are established brands extending their markets-one to parents, the other to the United
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Pepsi: From Stars to Cars
What will Pepsi-Cola do for an encore after splashing Star Wars villains and heroes on billions of cans this summer? Trot out All-American heroes,of course.A
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Rent Control
Home-video marketing folks traditionally have had one thing on their minds: sales. Promotional programs were designed to drive sales to rental outlets