Chief Marketer Staff

• USPS, NNA Team for Joint Mail/Newspaper Ad Campaign

  The National Newspaper Association and the U.S. Postal Service are launching a new “Say it in Print” campaign to encourage a blend of mail and newspapers,

• Loring Wins 6.5-Million-Name Smoker’s File

  A 6.5-million name Smoker’s Database is available from Loring Direct Response, New City, NY.The file was compiled from consumer surveys conducted by telephone,

• JCPenney Names Two Executives

  JCPenney, Plano, TX, has appointed Stephen Farley to the position of senior vice president and chief marketing officer of JCPenney department stores and

• InfoUSA To Buy Donnelley Marketing from First Data Corporation

  InfoUSA, Omaha, NE, will purchase Donnelley Marketing, a consumer database marketing company, from Atlanta-based First Data Corp. The purchase price is

• Loring Wins 6.5-Million-Name Smoker’s File

  A 6.5-million name Smoker’s Database is available from Loring Direct Response, New York.The file was compiled from consumer surveys conducted by telephone,

• DIRECT Listline

  Fortune 1,000 Headquarters A list of 1,000 Fortune 1,000 headquarters. Also available is a 37,000-name list of executives from these companies. The source

• Global Direct Acquires Innovative Communications

  Global Direct Inc., Calgary, Alberta, will acquire Innovative Communications, an Edmonton, Alberta-based direct marketing firm. Innovative Communications

• EU Privacy Negotiations Cast Shadow Over International DM

  A stalemate in negotiations between the United States and theEuropean Union over international personal privacy protections has injected some doubt into

• AmEx Forms Alliance With Florida Tourism Group

  American Express and Visit Florida, a tourism-promotion group have formed a strategic agreement to attract more tourists to the state. The deal will include

• Short Cuts

  The Talbots, Hingham, MA, will extend its stock repurchase program to include an additional $20 million in common stock. The decision to acquire its own