Chief Marketer Staff

• Levi Strauss, FedEx Choose MSGI Subsidiary for DM Services

  Apparel marketer Levi Strauss and shipper Federal Express have signed agreements with CMG Direct, which will provide Internet-based marketing automation

• Dow Jones Debuts New Business Site

  Dow Jones & Co. said yesterday that it has launched Dowjones.com, a portal site for those looking for information, services or Web resources on almost

• Abacus Picks Rainey for EVP and Chief Performance Officer

  Abacus Direct Corp., Broomfield, CO, has appointed Brian Rainey to the newly created position of executive vice president and chief performance officer.

• Loring Wins 6.5-Million-Name Smoker’s File

  A 6.5-million name Smoker’s Database is available from Loring Direct Response, New City, NY.The file was compiled from consumer surveys conducted by telephone,

• USPS, NNA Team for Joint Mail/Newspaper Ad Campaign

  The National Newspaper Association and the U.S. Postal Service are launching a new “Say it in Print” campaign to encourage a blend of mail and newspapers,

• DIRECT Listline

  Drake Decision-Makers (Australia) This is a 117,955-name list of Australians who are clients and prospects of Drake, a large international human resources,

• Short Cuts

  Credit card direct marketer Metris Cos. Inc., St. Louis Park, MN, has received approval from the U.S. Comptroller of the Currency to exchange $200 million

• Royal PTT Post Acquires Omnidata Vof

  Royal PTT Post BV, the privatized outgrowth of the Dutch post office, has acquired all of database marketing services company Omnidata vof from Reader’s

• Metro Buys EZ Connections, Adds Inbound TM Capabilities

  Metro Marketing, a Freehold, NJ-based direct marketing firm, has purchased EZ Connections Inc., Wayne, NJ. EZ Connections is an inbound telemarketing

• Shinick Named President of Twinlab’s DM Subsidiary

  Twinlab Corp., Hauppauge, NY, has named Thomas W. Shinick president of Bronson Laboratories, the company’s nutritional supplement catalog and direct mail