Chief Marketer Staff

• Raymond to Steer Reader’s Digest Acquisitions Strategy

  The Reader’s Digest Association Inc., Pleasantville, NY, has appointed Robert J. Raymond as vice president for strategic acquisitions and alliances, a

• DIRECT Listline

  Save the Children This 77,446-name active donor file is available from AZ Marketing Services. The list is not available to fundraisers.Cost: $70/MSelections:

• Delia’s Hit With Two Class Actions Over Its Stock

  Two class actions have been filed against Generation Y marketer Delia’s Inc., New York, alleging that the company made misrepresentations that artificially

• Chessie Wins All of Avanstar’s Files

  Avanstar Communications Inc., Cleveland, handed over the balance of its files to be managed by Chessie Lists Inc., Silver Spring, MD. Up to now, Chessie

• Tractor Supply Co. Goes Electronic

  Tractor Supply Co., Nashville, TN, claims it has become the first national farm supply retailer to jump into the electronic commerce arena with the debut

• May Sales Reveal Generally Upbeat Attitudes Among DM Retailers

  With one notable exception, retailers with direct marketing operations had strong May year-over-year sales. Snapshot findings reveal an industry bullish

• Short Cuts

  Getty Images’ Art.com subsidiary, which markets artwork over the Internet, has signed agreements with women-oriented Web sites iVillage and Women.com

• DIRECT Listline

  Civic.com Subscriber List The civic.com e-mail subscriber list identifies 16,000 subscribers. They have given permission to receive third-party e-mail

• PRC To Explore Expanding BRC Service

  The Postal Rate Commission set next Monday as the deadline to find out if the U.S. Postal Service is “actively pursuing” the possibility of eventually

• Essex Resource Acquires Internet Gaming Company

  Essex Resource, Vancouver, has reached an agreement to acquire Universal Internet Marketing Ltd. (UIM).The agreement calls for Essex to acquire 100% of