Chief Marketer Staff
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OgilvyOne Worldwide Acquires NoHo
OgilvyOne Worldwide, New York, has acquired NoHo Digital, a new media agency in London.NoHo Digital will merge with OgilvyOne London’s interactive operation.
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Experian Launches Product Sampling Program
Experian, Orange, CA, has launched a suite of product-sampling service for packaged goods marketers. The new direct mail program features a strategic
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Equifax Names Kennedy as President/CEO
Equifax, the Atlanta-based credit bureau and database services company, has appointed Lee Kennedy president/CEO. Kennedy, who also was elected to the
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Short Cuts
Venture capitalist Herman Fialkov has purchased 175,000 of the common shares in advertising agency Greenstone Roberts Advertising, Inc. at $2.85 per shareThe
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LCC Sold To Georgia U.S. Data Services
Lifestyle Change Communications, an Atlanta-based database and alternative media company, has been acquired by Georgia U.S. Data Services Inc.Terms of
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Domino’s Pizza Fills New Relationship Marketing Position
Domino’s Pizza, Ann Arbor, MI, has named Jack Scheible to the newly created position of senior director of relationship marketing. Scheible had previously
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Minnesota Sues US Bank Over Alleged Privacy Violations
U.S. Bank has been accused in a lawsuit filed by the Minnesota Attorney General of improperly releasing customers’ private banking information to a telemarketing
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DIRECT Listline
Global Custodian A list identifying 13,884 subscribers to Global Custodian magazine. These individuals are executives in charge of international investments,
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dELiA’s Reports Loss Amid Increasing Sales
dELiA’s Inc., a New York-based apparel cataloger, reported a net loss of $2.3 million for the quarter ended May 1.Net sales for the first quarter increased
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Rappaport Named List Leader Of The Year
The Direct Marketing Association has named Donn Rappaport, CEO of American List Council, Inc. List Leader of the Year for 1999.Rappaport, who has 20 years