Chief Marketer Staff

• U.S. Home & Garden Buys E*Garden

  U.S. Home & Garden Inc., San Francisco, has acquired E*Garden Inc., the lawn and garden Web site. Terms were not disclosed.U.S. Home & Garden Inc. makes

• U.S. Banks Ends Phone Program, Launches Newspaper Effort

  Two days after being sued by the Minnesota state Attorney General for alleged privacy violations, U.S. Bank ended its contracts with Memberworks and other

• EC Warns Europe’s Postal Monopolies

  Europe’s postal monopolies may have difficulty with the European Commission, if they continue to expand into commercial activities, according to wire

• Bank of America Makes “Privacy Promise”

  Bank of America Corp. announced Friday that it will not share any customer information with third-part marketers who offer their products and services

• DIRECT Listline

  Human Resource Professionals These 36,078 subscribers to a variety of human resource newsletters are interested in material dealing with avoiding employee

• OgilvyOne Worldwide Acquires NoHo

  OgilvyOne Worldwide, New York, has acquired NoHo Digital, a new media agency in London.NoHo Digital will merge with OgilvyOne London’s interactive operation.

• Hilton HHonors Rewards Members Opening E*Trade Accounts

  Hilton HHonors, the guest reward program of Hilton and Conrad International hotels, will award bonus points to its members who open accounts with online

• DIRECT Listline

  Orvis Updates A list of last-12-month buyers has been updated from 50,600 to 58,600 names. Orvis offers upscale country clothing and accessories.Cost:

• Short Cut

  Joel Wilcoxen has been named chief financial officer of DraftWorldwide’s Chicago office. Wilcoxen joined the agency as controller in 1995. Previously,

• ‘Coupon Surf Day’ Finds Fraud on the Internet

  The Federal Trade Commission and the Coupon Information Center yesterday announced the results of a Coupon Internet “Surf Day.” Fifty-one Internet advertisements