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Chief Marketer Staff

  • Short Cuts

    USA Broadcasting, New York, appointed Tim Peterman Chief Financial Officer. He had been Director of Finance for Sinclair Communications. USA Broadcasting

  • AOL Acquires DMS

    America Online Inc., Dulles, VA, has acquired total ownership of Digital Marketing Services Inc. AOL had held a majority share in the online incentive

  • Pending Lawsuits and Legislation Force Bankers To Examine Consumer Financial Privacy

    The Financial Services Roundtable, a banking industry group, has called for a “summit meeting” to address the issue of the privacy of financial records

  • DoubleClick, Abacus Stocks Drop After Merger News

    Wall Street did not react favorably to DoubleClick Inc.’s announcement that it will acquire Abacus Direct Corp. in a stock swap. The Internet advertising

  • OgilvyOne Wins Tickets.com Account

    OgilvyOne Worldwide in Los Angeles said it has won the brand advertising and marketing account of Newport Beach, CA-based Tickets.com, which provides

  • Short Cuts

    The Reader’s Digest Association Inc., Pleasantville, NY, announced promotions in its U.S. Magazine Publishing division. Bernadette Haley, publisher of

  • U.S. Home & Garden Buys E*Garden

    U.S. Home & Garden Inc., San Francisco, has acquired E*Garden Inc., the lawn and garden Web site. Terms were not disclosed.U.S. Home & Garden Inc. makes

  • DIRECT Listline

    Guideposts for Teens This file identifies 242,070 active subscribers to this magazine, which advocates traditional values and features inspirational stories.

  • World Color Press to Buy Metroweb

    Printing giant World Color Press Inc., Greenwich, CT, has entered into a purchase agreement to acquire privately held Metroweb Corp., a publication and

  • American Family Publishers Found in Contempt

    A federal judge has found American Family Publishers in contempt for violating a deal in which the company agreed to tone down its contest promotions