Chief Marketer Staff

• ADDE IS SUBTRACTED

  VNU Business Information Europe, which does business as Claritas France, acquired France-based ADDE, a company that supplies geodemographic information

• Agencies

  Will the Real Direct Marketers Please Stand Up!

  I’m having professional identity problems. Perhaps it’s a question of reality vs. perception, but for years I’ve been getting the same frustrating question

• That Was Then, This Is Now

  Whether they sold insurance, asset and investment management, or retirement accounts, most companies in the financial services industry seemed to have

• Sharing the Cost Burden

  It’s still a relationship business. But the terms of the contract between agencies and clients have changed. Personal chemistry, experience, and track

• Getting a Charge Out of Baseball: MasterCard sponsors the All-Century Team.

  Baseball, hot dogs, apple pie, and – MasterCard?MasterCard International and MLB have partnered to give consumers a chance to pick baseball’s All-Century

• Agencies

  One, Two, Free Ringy-Dingies: Rewards help GTE Airfone build a customer database

  Lily Tomlin’s “Ernestine the Operator” once rhapsodized about the phone company’s technology outstripping technicians’ know-how. “Watch this,” she snorted,

• Agencies

  BROKER BASH

  What do you get when you put eight list brokers in a room?Some very blunt remarks about almost everything.DIRECT learned this in June when it conducted

• PEER REVIEW

  Calgary-based Global Direct, Inc., picked up two of its Alberta, Canada, peers by acquiring distribution services supplier RN Marketing Solutions Ltd.

• Agencies

  Hanging on the Telephone

  If you’re planning on moving anytime soon, I have some advice. Don’t! Stay put! So your roof leaks and every house on the block has been burglarized twice

• Serving Up: Sweeps

  Two kids hunched over a Monopoly board, a pair of elderly gents in the park with eyes fastened to chess pieces, a queue of office workers at a newsstand