Chief Marketer Staff

• Agencies

  F&G Buys Two, Sells Two

  Horticulture direct marketer Foster & Gallagher Inc., Peoria, IL, has acquired two plant catalogs – Gurney’s Seed & Nursery Co. and Henry Field’s Seed

• Agencies

  Make Integrated Marketing Take Off

  Are you as upset with Christopher Columbus and steam trains as I am? It’s largely their fault we have such a tough time integrating phone marketing and

• Agencies

  A Loyal Nation: ACNielsen study: Frequent-shopper programs proliferate.

  Participation in grocery store frequent-shopper programs has grown to 66 percent of U.S. households, up from 55 percent in 1997 and 35 percent in 1996,

• Agencies

  Silly Sneaker Site

  Nike’s revamped Web site (www.nike.com) proves to be an interesting exercise in frustration. Its mix of Gen-X graphics, celebrity endorsements, products

• Agencies

  MySoftware Co. Picks Up MarketHome

  MySoftware Co., Palo Alto, CA, will acquire Berkeley, CA-based MarketHome Inc., which manages e-mail campaigns. The companies expect to close the $15

• Wednesday Wisdom

  Everybody knows how expensive sampling can be, but can you get more bang for your freebie bucks during the middle of the week? Crowds are bigger on weekends,

• Food for Thought: WholeFoods.com makes a cause of e-commerce.

  Promoting social programs while boosting sales may seem incompatible to some, but to Austin, TX-based Whole Foods Markets, Inc., it seemed like a natural

• Bankers go to Market

  Bankers could read the future in the trends: The deposit base per household was declining, competition was savage, and overhead costs for operating bricks-and-mortar

• Even Better Than the Real Thing

  She has graced dozens of magazine covers and innumerable bedroom walls. She has starred in TV commercials, has her own clothing line, and will make her

• Agencies

  Converging in Bentonville

  Convergence – I’m tired of the whole trendy idea. We’re all waiting around watching “convergence” happening, and I suppose it is. Television and www.com.