Chief Marketer Staff

• Agencies

  We’re Having a Party

  When stumped for a great marketing idea, celebrate an anniversary. Every property passes one at some time, and although it’s a widely used idea especially

• Agencies

  Survey: The Whys Behind the Buys

  DM purchasers are more special than anyone may have suspected, according to this year’s survey of consumer attitudes by Yankelovich and Direct. For example,

• CORRECTION:

  In the July 2003 issue, the story “A Numbers Game” incorrectly described a promotion to be run by Dr Pepper/SevenUp in cooperation with New Line Cinema.

• Waiving Raving

  From its earliest R&B roots, and especially since the 1960s, the pop music scene has been intertwined with the glamour and stigma of drug use. So consider

• Agencies

  Survey: Introduction

  We’ve always known it. Direct marketing purchasers are smarter, happier, kinder and more physically fit than everyone else. And they have the best marriages.

• New and noteworthy products

  Cruise Control You probably wouldn’t go searching for America on one, but the new eGO Cycle from eGO Vehicles is sure to turn heads. The electric bike

• SK Telecom Steals World Cup and PMAA Gran Prix

  Mobile telecommunications provider SK Telecom and its agency TBWA-Korea won top honors at the Promotion Marketing Awards of Asia announced in Singapore

• Agencies

  News briefs/directmag.com

  7/10 IN A PACKED JOINT HEARING July 9, members of two House subcommittees listened to testimony from experts on all sides of the spam issue, including

• Agencies

  Congress Mulls Postal Reform Bill

  A reform bill that would give the U.S. Postal Service greater authority to make business decisions and create a new oversight agency was introduced in

• List and Database News

  Recreational Equipment Inc. Enhanced Millard Group Inc. is offering a file of 622,980 last-12-month buyers from this direct marketer of outdoor equipment.