Chief Marketer Staff
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Digital
Shopping-Engine Feed Standardization Gets Cooking
Earlier this year SearchLine wrote about an effort among a group of online retailers, e-commerce firms and Internet shopping engines to standardize procedures for submitting data feeds of products to online shopping engines and marketing around SKUs. Here’s an update on the progress of that effort.
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Listline e-Newsletter 04/19/06
Chilcutt Direct Marketing now manages Automobile Quarterly magazine’s
6,472-name subscriber file. A similar number of former subs are
identified as well. -
Agencies
Upper Deck Taps Kids in First Reward Program
The Upper Deck Co., a trading card company, has launched its first rewards program for kids. The program gives kids points for cards purchased in the company’s Major League Baseball line of products.
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Agencies
Shell Pumps up Gift Cards to Draw Consumers
Shell Oil Products U.S. is dangling gift cards as an incentive to get prospective customers to sign up for its new credit card.
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Agencies
Monster Baits Job Seekers With Food
Monster, Inc., an online career and recruitment resource, is rewarding those hungry for a job in three key cities with discounts on meals and chances to win free dinners for opening a My Monster account.
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Agencies
Convenience Store Adopts Heat-Sensitive Loyalty Card
Convenience-store chain AmeriStop has launched a loyalty program using cards that tailor messages to members each time they visit the store.
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Agencies
McDonald’s CMO Pushes Healthy Story
McDonald’s CMO was in New York City yesterday, dressed in running pants and T-shirt, spreading the message that the company plans to do a better job telling its story—that it offers choices for consumers, not just burgers and fries.
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Agencies
Coupons Delivered to TV Sets Via a Click of the Remote
DRM Labs has developed Voupon iTV, an interactive system that lets TV watchers use and redeem coupons—almost—from their couches.
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Agencies
Melitta Tests Euro Café Tour
Melitta USA is bringing a taste of Europe to Philadelphia for the next six weeks, and may tour a slate of U.S. cities in 2007.