Chief Marketer Staff

• Email

  Live from the E-mail Authentication Summit: Classes of E-mail “Absolutely Inevitable:” Goodmail CEO

  Different classes of e-mail are

• Digital

  Google Q1 Revenue Up, Click Fraud Settlement Approved

  Google Inc.’s first quarter 2006 revenue was $2.25 billion, up from first-quarter 2005 revenue of $1.26 billion. The Mountain View, CA-based online services firm’s net income jumped from $369.2 million to $592.3 million during the same period. The quarter ended March 31.

• Acxiom Rebrands Digital Impact as Acxiom Digital

  Acxiom Corp. has rebranded Digital Impact as Acxiom Digital. The rebranding reflects Digital Impact’s e-mail marketing operations and MarketLeap, its search engine marketing business, into Acxiom, according to the Little Rock, AR-based company.

• Richard Branson to Open DMA06 Annual Conference

  Richard Branson, founder and chairman of the Virgin Group, will deliver the opening keynote speech at DMA06, the Direct Marketing Association’s annual conference.

• Listline e-Newsletter 04/20/06

  Specialists Marketing Services Inc. has been appointed to manage the
  Columbia House DVD continuity buyers list properties, effective May 3.
  Columbia House has more than 4 million active buyers from the DVD and TV
  on DVD clubs.

• Agencies

  Pepsi Signs Mariah Carey for Concerts and Ringtones

  Mariah Carey has inked a unique deal with Pepsi to write and record original downloadable ringtones a part of a summer promotion.

• Agencies

  Live from the Forum: Branded Entertainment on the Rise

  Branded entertainment is becoming an important tool in marketers’ arsenal to reach consumers and is steadily growing, a recent survey found.

• Wendy’s New CEO to Freshen Marketing Efforts

  Wendy’s new CEO is planning to ramp up marketing efforts to make the QSR more vibrant and attractive to customers, as well as shareholders.

• Agencies

  Wrigley Gambles on In-Pack Game

  Wm. Wrigley Jr. Co. is running a poker-themed collect-and-win game across five gum brands, dangling a grand prize of $250,000.

• Coke and Godiva to Offer ‘Indulgent’ Beverages

  Coca-Cola North America and Godiva Chocolatier are set to debut a new line of beverages this summer that is “more decadent than just plain coffee.”