Chief Marketer Staff

• Digital

  Answers.Com Purchases FAQ Farm for $2 Million: Reports

  Answers.com has acquired FAQ Farm, a user-generated content site that contains 280,000 question-and-answer sets on a variety of topics

• OneSource, Basho Strategies Offer Joint Information/Training

  Basho Strategies Inc. has joined with OneSource Information Services to offer sales training and prospecting information to marketing representatives.

• Email

  Experts Weigh in on How to Expand E-mail Programs

  With marketers increasingly recognizing the power of e-mail marketing, spending on the channel is expected to show double-digit growth for the foreseeable future. However, industry experts differ on how the increased budgets should be spent.

• DMA Insert Media Council To Honor Hudetz, Eastman Vidal, Bookspan

  Frank C. Hudetz, chairman & CEO, Solar Communications, Inc.; Jill Eastman Vidal, director of third party marketing at 1-800-Flowers.com, Inc.; and Bookspan will be roasted and toasted at the DMA Insert Media Council’s annual holiday luncheon.

• Letters to the Editor

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• Agencies

  Starbucks Spreads Cheer via Holiday Campaign

  Starbucks is getting into the holiday spirit. The coffee giant is seeding out its new Cheer Pass as a means to inspire others to spread goodwill and commit random acts of kindness.

• US Open Nets More Than $56 million in Exposure for Sponsors

  The scores now tallied, the US Open tennis tournament can claim it a pointed victory for its sponsors.

• Agencies

  Tequila Rose Sweeps Give Houston Winner Purple Motorcycle

  A Tequila Rose sweeps tied to the launch of two products drew thousands of entrants and the winner of a custom-made motorcycle.

• Agencies

  JVC Taps Consumers for Commercial Shoot

  JVC is jumping on the consumer-generated video phenomena with a campaign that lets consumers create a TV ad promoting the company while driving awareness for the Everio camcorder.

• News Brief

  COLUMBIA PICTURES: is building early buzz around its spring release of