Chief Marketer Staff, Author at Chief Marketer

DRTV Marketer YES Reports $1.9 Million Sales Record

Youth Entertainment Systems Inc. (YES) reported it generated $1.9 million in gross sales during January — setting a new monthly record for this two-year-old direct response TV marketing firm.

Agencies

DMEF Hosts Seminar for Graduate Students

Graduate students from 25 colleges and universities are expected to attend an intensive immersion seminar in direct marketing Feb. 8 to 10, conducted by the Direct Marketing Educational Foundation (DMEF).

Agencies

Mail Stream: A Report on Incoming Direct Mail

Mercy Home has nestled a 116-page book within its most recent fundraising offer: Aside from the weight and heft of the package, there’s no indication that “No One to Call Me Home: The Heartbreaking Stories of America’s New Orphans” awaits recipients. The book carries a cut-out reply form with a $10/$25/$50/$100/other ask ladder. United States Plastic Corp. has sent out an even bigger book

Letters to the Editor

This is one of the funniest articles I have ever read!

Your writing here reminds me of what my crazy (unique?) 21-year-old son, Michael, tells me sometimes when I raise my eyebrows, “dad, I can’t believe the stuff that comes out of my mind!”

People in the News

Harvey Koeppel has been appointed chief operating officer at the DRTV services firm Backchannelmedia Inc., located in Boston. Koeppel was formerly CIO and senior vice president of Citigroup’s global consumer group.

Agencies

Pepsi Gives Away Cars and Cash for Gas Every Day

Pepsi is extending the buzz from its sponsorship of the Super Bowl halftime show with a new promotion that gives away one car every day and $20 worth of gas every minute.

Turner, Interference to Pay $2 Million for Botched Marketing Stunt

Turner Broadcasting has agreed to pay $2 million to the city of Boston to settle charges related to the botched marketing stunt it held there last week.

Agencies

Doritos Gives Contest Winners Extra Airtime

Frito-Lay has crowned five winners from the Super Bowl, all of them finalists in its Doritos ad contest.

Agencies

Happy Super Bowl Ending for Snickers

Masterfoods is keeping fans snickering over its own Super Bowl spot.

Agencies

Pizza Hut Expands Super Bowl Promo Via Mobile Promo

Pizza Hut is building off its Super Bowl campaign with an interactive promotion that uses hidden text codes offering a chance to win a host of prizes.