Chief Marketer Staff

• Digital

  A Dearth of Search Among Big-Box Retailers

  (Searchline) If youíre a small or midsize e-commerce site trying to compete with large multichannel, multibrand retailers, take heart: As long as you manage an active search marketing campaign that takes in both pay-per-click ads and organic optimization

• Digital

  Bowl Ads Neglect Basic SEM Blocking and Tackling

  (Searchline) Ninety million people sat down to watch a lot of commercials last Sunday night, and a football game broke out.

• Agencies

  Marketing and Finance: From Adversaries to Allies

  Global competition, commoditization, market fragmentation, and the Sarbanes Oxley Act have all converged to create an environment requiring companies to create better processes, address controls, and assess risk. In addition, zero-based budgeting has become the norm. This convergence marks a new age for marketing in the 21st century; The Age of Accountability.

• Digital

  How to Waste Money on Search Engine Marketing…

  Spending on search engine marketing is growing exponentially – and so is waste. While purchasing highly desirable (and therefore expensive) key words is the glamour part of search engine marketing, the back end is where marketers can make – or lose – their money. In fact, there is so much money being lost on bad follow-through that marketers must be making a concerted effort to do so.

• Email

  Anti-Spammer Goes Ballistic; Admits His Address Was Registered

  Imagine responding to what you believe is a legitimate request for e-mail submitted through your Web site and ending up in the crosshairs of a lawsuit-happy anti-spam crusader.

• Email

  Anti-Spammer Goes Ballistic, Part II: The Interview

  The following is a transcript of a telephone interview of anti-spam crusader Mark Mumma by Magilla Marketing editor Ken Magill.

• Email

  Brazen Spammer Watch: A Buck to Unsubscribe

  In what has to be one of the most brazen requests ever by a spammer, a Russian bulk e-mailer has been demanding that recipients send him a dollar to be removed from his list.

• Listline e-Newsletter 02/06/07

  Three lists of registered trade show attendees have become available on
  the list rental market from National Business Media Inc. The names come
  from the Awards and Custom Gifts, Printwear and Sign Business and
  Digital Graphics shows.

• Agencies

  Nielsen Reaches Merger Agreement With NetRatings

  Nielsen Co. and NetRatings Inc. have reached a merger agreement that’s expected to become finalized in the second quarter.

• Digital

  Ford Sells 1 Million Vehicles Online

  FordDirect said it sold more than 1 million vehicles online during 2006.