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Internet Users Are Spending More Time Than Ever on the Top 10 Sites
The top 10 websites are capturing more and more of a user’s time spent online, according to Compete. Facebook is leading the way by a rather large margin.
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U.S. Mobile Fill Rates Stabilize, Worldwide Fill Rates Continue to Drop in Q3 2011
Smaato recently released its “Q3 2011 Mobile Metrics Report,” which share data on mobile advertising adoption, fill rates and overall effect on mobile ad network performance, and considerations for mobile developers and advertisers. Among the findings was a stabilization of fill rates in the…
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Mobile Email Opens Increase 51% in the First Half of 2011
Knotice’s “Mobile Email Opens Report: First Half 2011” highlights a handful of interesting findings, including a surge in mobile email opens in that time period. However, mobile email click-through activity is lagging.
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The Rise of Call Verified – Why
In a slightly perverse analogy, we could argue that for-profit-education is the pornography of the lead generation world. We’re not saying that it is profane; what we’re really saying is that of any vertical, those successful in for-profit-education tend to be some of the most advanced marketers. And, like…
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2011 IMA Award Winners
View the 2011 IMA Awards winners here
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EDU has a serious case of E.D.
In a recent conversation with an investor in the EDU industry, I asked him what do you think of Career Education Corp’s stock price taking a 40% nosedive?
His response was standard – something had to change and the industry is still…
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Hulu Holds Its Lead as the Top Online Video Ad Property in October
According to the latest figures from comScore, Google Sites remains the top U.S. online video content property, while Facebook gained significant ground to finish at No. 2 in October. Hulu remained the top online video ad property.
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Strong Q4 Ad Spend Signals Strong Holiday Sales in the Cards for Retailers
Ad spend rose significantly in the fourth quarter, according to IgnitionOne. This signals strong holiday sales for retailers.
According to IgnitionOne’s mid-Q4 2011 “U.S. Holiday Shopping Report,” in the first half of the fourth…
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Apple iOS Continues to Lead Mobile Operating Systems in CTR in November
According to Jumptap’s latest figures, Google’s Android mobile operating system (OS) continues to hold a healthy lead in the smartphone market, while Apple’s iOS continues to lead when it comes to click-through rates (CTR).
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Thanksgiving Day and Black Friday: Paid Search Spend and Clicks Surged
The online holiday shopping season is off to a blazing start, according to data from Performics. Thanksgiving Day and Black Friday saw paid search spend and clicks increase significantly year-over-year.
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