According to a recent report released by Epsilon, 94.1 percent of marketing e-mails were delivered in Q1 2009. Additionally, the quarter saw an open rate of 22.1 percent and a click-through rate of 6.1 percent.

According to recent figures released by comScore, career services and development Web sites saw their audience grow 10 percent in June compared to the same month last year.

Google was both the top parent company and the top Web brand in June, according to Nielsen Online.

Google was both the top parent company and the top Web brand in June, according to Nielsen Online.

When writing about Microsoft and Yahoo this week, we couldn’t help but think of AOL. These are three of the largest aggregators of inventory, three of the biggest names in online advertising, each trying to retain and/or regain their…

Email marketing is very much an exercise in human psychology, at least effective email marketing.

In the time that Microsoft and Yahoo have discussed working together, first through an outright acquisition by Microsoft and then in various piecemeal deals since, the Internet world as we know it has dramatically changed. A full…

When you are working in the online marketing world it is important to understand your traffic completely. So many online marketers get busy and forget to really dig in and get to know the traffic they are marketing to.

When growing up, and admittedly even to this day, if asked what I want to do when I grow up, the answer would involve cars, preferably racing them. Having more traditional parents, such a dream received no encouragement. The…

As affiliates start promoting offers and get their presence known in the affiliate world they may be contacted by an advertiser to work directly. At first glance this may seem to be a great opportunity but if examined closely there are warning signs to watch for. Too many times affiliates find out the hard way that working direct opens the door for greater risks to them. Let’s examine some of the top risks and also see how affiliate networks can offer that added level of protection for the affiliate.