Articles by Kaylee Hultgren

SAP Customer Data Platform to Launch Globally in November

October 16, 2020 |  by Chief Marketer Staff

SAP has entered the ring with its own CDP offering that will be available globally next month.

Papa Murphy’s CMO Talks Social Media Strategy, Promotional Activations and Pandemic Pivots

October 16, 2020 |  by Kaylee Hultgren

We spoke with Kim McBee, Chief Marketing Officer and Senior Vice President of Customer Experience for Papa Murphy’s, about social media strategy, driving innovation and building an annual promotional calendar.

HBO Enlists 100 Influencers in Social VR Experience for ‘Lovecraft Country’ Series

October 16, 2020 |  by Chief Marketer Staff

HBO invited 100 influencers to participate in a three-part social VR experience inspired by the series "Lovecraft Country" and powered by social VR platform VR chat.

Google Rolls Out Ad Tools for Marketers to Reflect COVID Behaviors

October 9, 2020 |  by Chief Marketer Staff

What marketers can gain from Google's new trend discovery tool and optimization capabilities for specific campaign objectives.

Producing Winning Holiday Campaigns: Three Strategies for Retail Marketers

October 9, 2020 |  by Chief Marketer Staff

Three approaches for producing winning holiday campaigns in this new normal.

Marketers on Fire: EVP Global Chief Marketing Officer for Cigna Kristen Lauria

October 9, 2020 |  by Kaylee Hultgren

We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.

Oracle and Microsoft Introduce Enhanced AI Capabilities for Customer Data Platforms

October 2, 2020 |  by Chief Marketer Staff

Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.

Brands on Fire in 2020

October 2, 2020 |  by Chief Marketer Staff

The winning strategies that have been highlighted so far this year in our Brands on Fire series.

Marketers on Fire in 2020

October 2, 2020 |  by Chief Marketer Staff

Profiles of outstanding marketers whose leadership and campaigns are moving the needle for their brands.

CM200: Recognizing the Top 200 Marketing Agencies of 2021

October 2, 2020 |  by Chief Marketer Staff

The CM200, the industry's comprehensive list of the best brand engagement and activation agencies serving the U.S., is open for applications.