Articles by Kaylee Hultgren

How Ecommerce Technologies and In-Store Experiences Can Enhance the Shopper Experience

October 23, 2020 |  by Chief Marketer Staff

How ecommerce tech can complement the in-store experience through cross-channel optimization, inventory integration and more.

Cigna, First Entertainment Credit Union and Papa Murphy’s CMOs Talk Marketing Trends

October 23, 2020 |  by Kaylee Hultgren

The aspects of marketing that CMOs from Cigna, First Entertainment Credit Union and Papa Murphy’s believe marketers should be focusing on today.

Kraft Macaroni & Cheese Faces Backlash for ‘Send Noods’ Social Promotion

October 16, 2020 |  by Chief Marketer Staff

After facing negative backlash for its provocative digital promotion, Kraft Macaroni and Cheese removes its attempt at lightening the mood.

SAP Customer Data Platform to Launch Globally in November

October 16, 2020 |  by Chief Marketer Staff

SAP has entered the ring with its own CDP offering that will be available globally next month.

Papa Murphy’s CMO Talks Social Media Strategy, Promotional Activations and Pandemic Pivots

October 16, 2020 |  by Kaylee Hultgren

We spoke with Kim McBee, Chief Marketing Officer and Senior Vice President of Customer Experience for Papa Murphy’s, about social media strategy, driving innovation and building an annual promotional calendar.

HBO Enlists 100 Influencers in Social VR Experience for ‘Lovecraft Country’ Series

October 16, 2020 |  by Chief Marketer Staff

HBO invited 100 influencers to participate in a three-part social VR experience inspired by the series "Lovecraft Country" and powered by social VR platform VR chat.

Google Rolls Out Ad Tools for Marketers to Reflect COVID Behaviors

October 9, 2020 |  by Chief Marketer Staff

What marketers can gain from Google's new trend discovery tool and optimization capabilities for specific campaign objectives.

Producing Winning Holiday Campaigns: Three Strategies for Retail Marketers

October 9, 2020 |  by Chief Marketer Staff

Three approaches for producing winning holiday campaigns in this new normal.

Marketers on Fire: EVP Global Chief Marketing Officer for Cigna Kristen Lauria

October 9, 2020 |  by Kaylee Hultgren

We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.

Oracle and Microsoft Introduce Enhanced AI Capabilities for Customer Data Platforms

October 2, 2020 |  by Chief Marketer Staff

Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.