Businesses that have turned their marketing efforts toward cause-related initiatives during the era of COVID-19 have benefited from a consumer trust perspective.
How FX shifted gears at Comic-Con through interacting with fans on the convention’s virtual platform.
In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.
Creating compelling content that engages B2B audiences at all stages of the sales funnel requires a strategic approach backed by metrics, continuous testing and modifications.
Cisco learned the following lessons when converting its massive conference to an all-virtual format.
We spoke to Ricardo Marques, Vice President of Marketing for Michelob ULTRA, about its NBA virtual courtside experience and marketing during the COVID era.
In the era of socially-distanced sales and marketing, smart document organization and automation can drive productivity, compliance and collaboration.
Following are examples of how Mars' candy brands are communicating with consumers during the pandemic.
Getting creative with engagement tactics was the differentiating factor for Cisco Live's virtual event pivot.
Nielsen is stepping in with a new digital measurement methodology that will work with first-party data sets and comply with regulations like CCPA.
