Articles by Kaylee Hultgren

With industry shows and events still on hold for the most part, B2B brands like Nutanix have turned to virtual experiences to engage with prospects.

The CPRA institutes new privacy rights and further defines what constitutes “sensitive personal information,” a phrase referenced in the CCPA.

New behaviors shoppers will exhibit during the holidays, according to the report, and insights from McKinsey executives on how retail marketers can set up for a successful season.

Pandora has turned to ActionIQ’s next generation customer data platform to create audience segments on demand.

How marketers connected with consumers on Halloween during the COVID era.

Social media platforms are creating new ways to shop online, and the latest is TikTok, which has entered the game with a partnership with Shopify.

COVID-19 put a temporary halt to most brick-and-mortar retail and transformed it permanently going forward. But the increase in digital shopping presents an opportunity to reach and convert new audiences.

Creating a diverse and inclusive organization can be achieved by focusing on recruitment, retention and education.

How ecommerce tech can complement the in-store experience through cross-channel optimization, inventory integration and more.

The aspects of marketing that CMOs from Cigna, First Entertainment Credit Union and Papa Murphy’s believe marketers should be focusing on today.