What Marketers Need to Know About the Wuhan Coronavirus
Insights on Covid-19 for marketers who depend on face-to-face interactions for business.
Articles by Kaylee Hultgren
Mars Wrigley Marketing VP Talks Valentine’s Day and Connecting With Consumers
Mars Wrigley's vp of marketing discusses the importance of seasonal marketing and year-round social engagement.
Global Brand, Local Market: 5 Ways to Put ‘Glocalization’ to Work
Five ways global brands can succeed in diverse local markets.
Marketers on Fire: HBO Program Marketing VP Steven Cardwell
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
Second Draft of CCPA Regulations Offers Some Clarification on Compliance
A second draft of the implementation regulations for CCPA offers more insight into compliance.
Five Steps to Navigate Gen Z Consumers’ Demand for Sustainable Products
Five tactics a company can use to embrace sustainability and be competitive in the marketplace.
Four Ways to Reach and Retain B2B Buyers
Tenets for B2B sellers to consider for more effective B2B buyer support.
TikTok, Bud, P&G: Branded Experiences From Super Bowl LIV
From TikTok to P&G to Sleep Number, here's a look at branded experiences at this year's Super Bowl.
How GoPro CMO Used Data Insights to Drive Marketing Strategy
GoPro CMO Todd Ballard has used consumer data and research to shift from brand marketing to education.
Brand Relaunch This Year? Here are Six Tips to Consider
Follow these six tips to help meet your long-term goals for a brand relaunch.
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