Consumer Technology Brands Shift Marketing Strategies, Push Products for Pandemic
How consumer tech brands are marketing to customers with brand-focused messaging and enhanced ecommerce.
Articles by Kaylee Hultgren
How Jameson Adapted Its Marketing Strategy for the COVID-19 Pandemic
Jameson is holding virtual happy hours, cocktail classes and sponsoring live-streamed events during the pandemic.
Social Media Marketers: LinkedIn Features to Consider for B2B Engagement
New and overlooked social media features for B2B marketers to consider.
How Media Brands Are Engaging Gen Z During the Pandemic
Media brands are engaging Gen Z audiences during COVID-19 with talent-led social campaigns and messaging.
Activision Blizzard Media Talks Advertising to Gaming and Esports Audiences
Gaming is thriving during the COVID-19 pandemic, but marketers advertising to this group must be careful not to interrupt the experience.
Tips for Marketing Communications Surrounding Reopening Businesses During COVID-19
Be direct, build trust, provide details: tips for crafting a communications plan for reopening your business
WhistlePig Whiskey and Spirits Community Flaviar Create Interactive Sampling Event
Online spirits community Flaviar and WhistlePig whiskey create an interactive, virtual blending experience.
Klarna Launches a Virtual Drag Brunch Series
Payment provider Klarna launched a virtual drag brunch series to help support the drag community during COVID-19.
Test-and-Learn Methodology: Five Considerations for Marketers
Employing a test-and-learn methodology is a table stake for marketers, according to Sachin Puri, Vice President of Growth Marketing at McAfee.
Salesforce Director of Marketing Insights on Communicating to Customers During COVID-19
Six ways brands can communicate effectively to customers.
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